Three Types of Brand

Based on that goal be achieved from the products or services offered, brands can be grouped into 3 types, namely:

1. Functional Brand
Brand is a functional brand that is designed to generate the perception of the performance or economic value of a product or service.

2. Image Brand
Usually give the benefit of this form for the benefit of this brand to express themselves. Brand would considered capable up the image of the user's product or service.

3. Experiental Brand
You go to a restaurant TEMPOE DOELOE (PAST TIME Restaurant). In the restaurant that you feel a different atmosphere. As you start remembering the past. Building, serving, and the food is very traditional feel in the tip of your tongue.

Everything in the restaurant that make you feel like and always want to return to the restaurant. Therefore you can consider TEMPOE DOELOE as Brand Eksperiensial.

Options for which you want to develop for your business, it depends on the type of product or service that you want to offer, how the strength of competitors in the business, over what owned by your business, and how the impression that you want to deep in mind consumer